Basketball

Adidas has been a longtime basketball shoe manufacturer and is one of the leading basketball brands in the world. They are most famous for their late 1960s iconic Superstar and Pro Model shoes, affectionately known as "shelltoes" for their stylized hard rubber toe box.^{[citation needed]} Fueled by, among others, coaches such as UCLA's John Wooden, Adidas drew about even with Converse in basketball by the mid 1970s before both started to fall behind then-upstart Nike in the early 1980s.^[38] Subsequently Adidas Superstar became very popular in the 1980s hip hop streetwear scene alongside Adidas's stripe-sided polyester suits.
Adidas is also the current outfitter of all 30 franchises in the National Basketball Association (replacing the Reebok brand after the merger) and sponsors numerous players past and present like Kareem Abdul-Jabbar and Tracy McGrady, as well as Marcus Clark Dwight Howard, Chauncey Billups, Derrick Rose, Quincy Pondexter, Brandon Knight, Eric Gordon, Michael Beasley, Josh Smith, Damian Lillard, Jrue Holiday, Tim Duncan, Jeremy Lin, Iman Shumpert, Jorwin George and John Wall. Adidas endorsed Kobe Bryant with the Adidas Equipment KB8 as his first signature shoe until July 2002.The company also endorsed Kevin Garnett until he opted out of his contract in 2010 Gilbert Arenas was an Adidas endorser until 2010

adidas Originals | #OriginalSuperstar

Cricket

Adidas began manufacturing cricket footwear in the mid 1970s, with their initial target market being Australia. Their shoes were a radical departure from traditional leather cricket boots which had remained basically unchanged for decades, being lighter and more flexible but also offering less toe protection, so that it became not uncommon to see batsmen who had been struck by the ball on the foot hopping around in pain. Having continued to manufacture cricket footwear for many years, in 2006 the company finally entered the field of bat manufacture in 2008 and currently their bat range includes the Pellara, Incurza, Libro and M-Blaster models.
In the 1990s, Adidas signed the superstar Indian batsman Sachin Tendulkar and made shoes for him.Tendulkar still wears Adidas shoes while playing matches. Since 2008, Adidas has sponsored the cricket bat used by Tendulkar. It created a new bat, 'Adidas MasterBlaster Elite', personalized for him.
In 2008, Adidas made a concerted move into English cricket market by sponsoring English batting star Kevin Pietersen after the cancellation of his lifetime deal with Woodworm, when they ran into financial difficulties The following year they signed up fellow England player Ian Bell, Pakistan opening batsman Salman Butt and Indian Player Ravindra Jadeja.

Currently the sponsored cricketers include Sachin Tendulkar, Rohit Sharma, Suresh Raina, Virat Kohli, Lasith Malinga, Kieron Pollard and Dwayne Bravo.
Adidas currently manufactures kit for the England cricket team. Adidas signed with Cricket South Africa in 2011 and the kit worn by South African Cricket Team during and after the Cricket World Cup 2011 will be manufactured by the German giantThe Australia cricket team were previously sponsored by Adidas until late 2011.
In the Indian Premier League (IPL), Adidas are the official apparel sponsor for the team Mumbai Indians

Golf

Adidas Golf is part of Adidas, a German-based sports clothing manufacturer and part of the Adidas Group, which consists of Reebok sportswear company, TaylorMade-Adidas golf company, and Rockport. The Adidas Group is one of the global leaders in the sporting goods industry offering a wide range of products around the three core segments of Adidas, Reebok, and TaylorMade-Adidas Golf. Adidas Golf sells and manufactures Adidas-brand golf clothing, footwear, and accessories.

Tennis

Adidas has been involved with tennis equipment since the mid 1960s and has historically sponsored many top tennis players, beginning with two of the most dominant male tennis players at the start of the professional era in the late 1960s, Stan Smith and Ilie Nastase. During the 1980s and 1990s, not only were they exclusive apparel and footwear sponsors of world number one men's tennis players Ivan Lendl and Stefan Edberg and ladies' world number one Steffi Graf but each player had their own, exclusive graphic styles designed for their use during play, which were in turn marketed to the general public. Ivan Lendl even spent the vast majority of his dominant career playing with several different models of Adidas tennis racquets, primarily using the legendary Adidas GTX-Pro and then later the Adidas GTX Pro-T. The company recently introduced a new line of tennis racquets. While the Feather is made for the "regular player", and the Response for the "club player", Adidas targets the "tournament player" with the 12.2 oz Barricade tour model. Adidas sponsors the following professional players with mainly clothing and footwear: Ana Ivanovic, Andy Murray, Maria Kirilenko, Caroline Wozniacki, Justine Henin, Jo-Wilfried Tsonga, Daniela Hantuchová, Alicia Molik, Fernando Verdasco, Marcos Baghdatis, Gilles Simon, Fernando González, Flavia Pennetta, Laura Robson, Kristina Mladenovic, Francesca Schiavone, Melanie Oudin, Angelique Kerber, Simona Halep and Sorana Cîrstea. Adidas tennis clothing contains the ClimaCool technology found in other athletic jerseys and shoes.
In November 2009 World Number 4 Andy Murray was confirmed as Adidas's highest paid star with a 5-year contract reported to be worth $24.5m.
Players sponsored by Adidas can take advantage of the Adidas Player Improvement Program, where the company provides coaches, fitness trainers and sports psychologists to players in order to further their careers. The program includes legendary coaches such as Darren Cahill and Sven Groeneveld.
In Cincinnati, at the ATP Tennis Tournament in Mason, they have also sponsored the ball-boy and ball-girl uniforms.

Association Football:

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One of the main focuses of Adidas has always been football kit and the associated equipment. Adidas remains a major company in the supply of team kits for international association football teams and clubs, including Bayern Munich, Real Madrid, Chelsea, Manchester United (starting in 2015-16) and A.C. Milan.

Adidas makes referee kits that are used in international competition and by many countries and leagues in the world. The company has been an innovator in the area of footwear for the sport, with notable examples including the 1979 release of the Copa Mundial moulded boot used for matches on firm dry pitches. It holds the accolade of the best selling boot of all time. The soft-ground equivalent was named World Cup and it 

FIFA, the world governing body of football, commissioned specially designed footballs for use in its own World Cup tournaments to favour more attacking play. The balls supplied for the 2006 World Cup, the Teamgeist, were particular noteworthy for their ability to travel further than previous types when struck, leading to longer range goals. Goalkeepers were generally believed to be less comfortable with the design of the ball, claiming it was prone to move significantly

Adidas also introduced another new ball for the 2010 World Cup. The Jabulani ball was designed and developed by Loughborough University in conjunction with Chelsea. It received much criticism from players, managers and pundits for being too hard to control. The lighter and more aerodynamic ball led to many shots and passes being over
Adidas has numerous major kit deals with clubs worldwide, including Bayern Munich, Real Madrid, Chelsea, A.C. Milan, Ajax, Feyenoord, Benfica, Lyon, Marseille, River Plate, Fluminense, Palmeiras and Flamengo. National teams sponsored include Germany, Spain, Russia, Japan, Colombia, Argentina, Mexico, Nigeria, Denmark, Wales, Paraguay, and Sweden.
Adidas has endorsed many players, including Lionel Messi, Kaká, Zinedine Zidane, David Beckham, Luis Suárez, Arjen Robben, Xavi, Gareth Bale, Robin van Persie, Karim Benzema, Thomas Müller and James Rodríguez.^[24][25][26]
Adidas is one of the official sponsors of the UEFA Champions League, and the Adidas Finale is the competition's official match ball As well as the aforementioned Adidas Predator boot, Adidas also manufacture the adiPure range of football boots. Adidas also provides clothing and equipment for all teams in Major League Soccer.

In April 2013, Adidas and Opta Sports announced the introduction of a new football player type - the Engine The Engine’ is the archetypical box-to-box footballer who covers every blade of grass, seeks goal scoring chances, tracks down his opponent and displays relentless energy from the first minute to the final whistle.
In July 2014, Adidas and Manchester United agreed a world record $1.29 billion kit deal over 10 years, starting from the 2015/2016 Premier League season. This is currently the most valuable kit deal in sports history, and replaced rival Nike as the club's equipment partner

Adidas

Adidas AG is a German multinational corporation that designs and manufactures sports shoes, clothing and accessories. The company is based in Herzogenaurach, Bavaria, Germany. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company (including Ashworth), Rockport, and 9.1% of FC Bayern Munich. Besides sports footwear, Adidas also produces other products such as bags, shirts, watches, eyewear and other sports and clothing-related goods. Adidas is the largest sportswear manufacturer in Europe and the second biggest in the world, after Nike.
Adidas was founded in 1949 by Adolf Dassler, following a family feud at the Gebrüder Dassler Schuhfabrikcompany between him and his older brother Rudolf.^[4] Rudolf had earlier established Puma, which quickly became the business rival of Adidas. Both the Adidas and Puma companies still remain based in Herzogenaurach, Germany to this day.
The company's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas's current official logo. The company revenue for 2012 was listed at €14.88 billio